Rakuten Marketing Affiliate Network Ranked Top Program for Seventh Consecutive Year; Innovation, Performance and Strategy Cited as Superior Qualities by Advertisers, Publishers and Agencies
As the largest research survey in the performance marketing industry, the mThink survey, known as the "Blue Book," identifies the top affiliate and cost-per-action (CPA) networks for partnerships. With some 400 networks included for consideration, the survey looks at reputation, influence, clientele, popularity and scale when choosing a network, in addition to aggregated expert views, traffic data and measures of industry influence. A panel of third-party industry experts, representing every aspect of the affiliate marketing industry, provided input to validate the results.
"Rakuten Marketing has a long history of driving successful affiliate programs, and winning this award for seven consecutive years is a testament to the quality of the network its built and the performance it drives for brands and publishers," said Chris Trayhorn, Chief Executive Officer of mThink. "In the face of its competition, Rakuten Marketing stood out for its strengths in the areas of innovation, performance and service.
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