Asia in particular has welcomed the arrival of this new trend. In Japan, Rakuten’s presence in an expanding industry continues to grow, with a recent announcement that annualized C2C sales are approaching 100 billion yen. The company burst onto the C2C scene with its own flea market app back in 2014, called Rakuma, allowing users in Japan to sell items directly to other users through the platform. After two years of strong growth and expansion into Taiwan with Rakuma, the acquisition of Fril, the C2C fashion app that wildly over-indexes with female millennials, placed Rakuten firmly on the map as an industry leader in this space
A bright future for C2C The research reveals two important things: that mobile C2C is growing, and that millennials are joining in.
The strong mobile growth figures don’t come as much of a surprise, being part of a wider trend across industries. The same can’t be said, however, about the level of enthusiasm from the younger generation. This is an age when cash-strapped millennials are known for challenging existing habits and even business models and competition for their attention is at an all time high. Enthusiasm from this segment is a positive indicator for C2C apps. Because in the end, does any industry really have a future if young people aren’t on board?
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